And it was the result of about two or more decades of work that BJ Fogg and the Behavior Design Lab at Stanford had developed and have focused on how to really think about behavior.

And it was indeed the method created and tested extensively by BJ Fogg, who is a behavior scientist at Stanford University in California. In other words, it helps you turn new behaviors into habits. And, more importantly, it not only helps you change behaviors or adopt new behaviors, but it helps you sustain them over time. So, Tiny Habits is a simple and effective method to change behavior. New behaviors you want to adopt or unwanted behaviors you know you want to stop. What are Tiny Habits?Įdith Asibey: The best way to talk about Tiny Habits is to think about behaviors that you want to change. Edith, welcome to the podcast.Įdith Asibey: I’m very happy to be here, Farra.įarra Trompeter: Tiny Habits, for those who don’t know, is a book that came out last year written by BJ Fogg. She teaches a communications and marketing graduate class at Columbia University here in New York City, and perhaps the most important and relevant credential for today’s show is that Edith is a Certified Tiny Habits Coach. Edith and I also share a passion for teaching. She was born in Italy, grew up in Latin America, and has worked in many countries. Edith is the Founder of Asibey Consulting, which is an agency that works with mission-driven organizations that want to drastically improve how they engage supporters. How can small changes change everything? Before we get started, I want to tell you a little bit about Edith, who I have had the pleasure of knowing since even before I started working at Big Duck – we’re going back 16 or so years.

I’m excited to be joined by Edith Asibey, where we are going to explore Tiny Habits. This is Farra Trompeter, co-director of Big Duck.

Farra Trompeter: Welcome to the Smart Communications Podcast.

The tiny habits